Vice President, Philanthropy, Brand & Communications
About Canadian Feed The Children
Canadian Feed the Children’s vision is a world in which children thrive, free of poverty. CFTC works with and through local partners in Uganda, Ethiopia, Ghana, Bolivia, and with Indigenous Nations and communities in Canada, to deliver programs that have positive, meaningful, and sustained impact on the health, education and well-being of children and the self-sufficiency of their families and communities.
CFTC is a community and partner-led organization founded over 35 years ago. CFTC helps people achieve long-term change for children, families and communities with a focus on food security and education as catalysts of change, and capacity building to ensure sustainability. CFTC is achieving significant advances in creating greater food security – especially in the face of the growing impacts of climate change on smallholder farmers – for families and communities through large-scale, collaborative and institutionally-funded projects.
Last year, CFTC reached 147,392 people in 111 high-need communities recognizing that supporting immediate food security and education needs is the first step to healthy futures for children, families and communities. In Canada, support is reaching across Turtle Island where 31 Indigenous partners and communities are helping children and youth re-connect to their heritage, and repair ties broken by colonization and residential schools. Globally, programs are helping women access financial services, support their families and build new businesses around the world. All through the support of institutional and individual donors as well as foundations.
In 2022, the organization began an exciting new chapter, a revisioning of its future with the launch of a new strategic planning process and rebranding exercise. 2023 will see the completion of this new strategy and the launch of an exciting new brand identity that more closely aligns with the organization’s values.
To unlock children’s potential through community-led action in Canada and around the world
A world where children thrive free from poverty
With shared values as touchstones, we are able to act with courage, honesty and integrity to deliver impact.
- We are driven by our mission
- We are innovative and open to change
- We are a listening and respectful organization
- We believe in each other’s potential
For over three decades, CFTC has built high impact programming that supports families in their efforts to gain greater food security and help build sustainable community resilience. The impact has been possible in great part due to the longstanding support of the many donors who fund this work in 111 communities across five countries. As a key member of Canadian Feed The Children’s leadership team, the Vice President, Philanthropy, Brand & Communications (VPPBC) will lead the comprehensive philanthropy functions intended to cultivate long-term, donor-centered relationships and develop sustainable and diversified sources of revenue. During this time of transformation, they will also lead efforts to enhance CFTC’s brand and oversee the development and execution of communications strategies to elevate the organization’s profile and reputation with the goal of driving engagement with and support for the organization across all audiences.
The VPPBC is accountable for the annual fundraising revenue target and raising funds in support of CFTC’s programs with a wide range of audiences. The VPPBC will be an ambitious, results-oriented fundraiser with an entrepreneurial and problem-solving mindset. They will conceptualize, plan and execute strategies to grow low-cost revenue. The role requires in-depth knowledge and understanding of fund development and expertise raising funds through an integrated fundraising program that includes: major gifts; foundations; corporate partnerships; community engagement; direct marketing; legacy giving; and monthly giving.
They will be an experienced leader of people and projects, outcome focused, committed to social justice and driven by a passion for the unique value proposition of CFTC. The incumbent will be an exceptional communicator, strategic and a brand ambassador driven to enhance and broaden the base of donors and supporters. As a dynamic and engaging relationship builder and a trusted advisor, the VPPBC, will quickly earn and maintain the respect of a team of the two other senior management peers (VP Programs and Partnerships and VP Finance & Operations), the Director, People & Culture, the President & CEO, and a Board of Directors.
Qualifications, Competencies and Skills
- University degree or equivalent combination of work experience and education.
- Minimum 10 years of successful and progressive fund development, marketing and organizational communications experience.
Experience and Core Competences
- Demonstrated track record growing and managing a comprehensive, integrated fundraising program, ideally with a focus on major gifts.
- Outstanding interpersonal skills, including the ability to relate effectively with people at all levels both internal and external.
Excellent written and verbal communication skills; ability to influence and engage a wide range of donors and build long-term relationships.
- Deep knowledge of multi-channel fundraising communications and integrated marketing strategies and best practices.
- Strong strategic leadership skills with the ability to inspire, mentor and coach development professionals.
- Proven experience in leading and ensuring a successful brand transformation across an organization.
- Experience overseeing digital and traditional marketing of the CFTC brand, including ongoing positioning to ensure the unique brand identity is connecting with key constituencies.
- Exceptional content marketing and management skills, with experience in editorial strategy and publication management, and comprehensive knowledge of best practices in on and offline communications and marketing.
- Demonstrated success in cultivating high-performance teams, an inclusive and collaborative leadership style, respectful and effective communication skills, inspiring coaching and supervisory skills.
- Demonstrated technical skills and competence with standard tools associated with business, marketing and project management such as Blackbaud NXT (Raiser’s Edge), Power BI, MS 365, etc.
- Strong analytic and project management skills; demonstrated experience overseeing and executing multiple time-sensitive projects, including meeting financial goals and project deadlines, monitoring, evaluating and adaptively managing individual performance, programs and budgets, and coordinating the work of key staff and partners.
- Experience working with a non-profit Board of Directors and other volunteers.
- Ability and willingness to demonstrate the CFTC values in every aspect of the work.
- Passion, appreciation and knowledge of community and partner led programming, food security, or food sovereignty. Desire to make a difference while having fun in the process!
- Eligible to work in Canada.
- Commitment to diversity, equity, inclusion, decolonization, anti-racism and anti-oppression including demonstrated cultural knowledge, sensitivity and awareness of diverse communities.
- CFRE designation considered an asset.
- Occasional travel required.
- Ready to work additional and flexible hours when required along with travel to other CFTC locations in Canada and our countries of programmatic focus.
- Living experience as a person of Indigenous identity.
- Living or lived experience in the Global South.
- Living or lived experience in an Indigenous community.
- Develop and manage a diverse fundraising program including individual, foundation, corporate and major gifts programs; and solicit matching funds for institutional funds.
- In collaboration with the Programs’ Team, create and implement an integrated resource development strategy.
- Build solid prospect management, research and donor stewardship programs to support retention, revenue generation and fundraising, e.g. identification, cultivation and solicitation of major gifts from individuals, corporations, and foundations.
- In collaboration with the VP Finance & Operations, manage fundraising-related revenue and expense budgets; participate in the shaping and management of the organizational budget; and inform financial modeling, forecasting and decision-making.
Communications, Brand Management and Marketing
- Work collaboratively and effectively with key internal and external stakeholders, to develop and promote the organization’s key messages to increase awareness of the CFTC brand and strengthen the organization’s reputation and credibility with donor, sector, government and public audiences.
- Provide strategic support and advice to the CEO on the development and implementation of a new name and brand strategy for CFTC in collaboration with the Brand Taskforce.
- Provide strategic support and advice to the CEO, the Board, and leadership team on brand strategy and communications, including strategic relations and crisis management.
- Develop and execute comprehensive communications plans for issues and reputation management.
- Direct efforts to advance brand profile; donor, sector, and public engagement; fundraising and donor stewardship/retention through strategic communications activities across all functional areas of the organization.
- Oversee multichannel fundraising communications and integrated marketing strategies.
- Provide support to the President and CEO in the development and implementation of CFTC’s Strategic Plan and annual operating plans and budgets.
- Participate as a key member of CFTC’s senior leadership team, contribute to a values-driven and performance-based culture at every level of the organization.
- Foster and develop collaboration between departments, business units, and other internal groups to ensure an integrated approach to operations and support CFTC’s strategic goals and objectives.
People and Culture
- Ensure effective leadership and talent cultivation of Philanthropy and Communications staff in fostering teamwork, personal and team success and value-driven communication within the department and throughout the organization.
- Ensure team is optimally organized to achieve its vision and financial goals while assuring exceptional relations with donors, potential donors, government and public audiences, volunteers and other constituents.
- Support an environment in which staff are developed and empowered to deliver excellence and reach their full potential through the focused application of their talents and creativity, and through cross-functional collaboration
All correspondence, at this stage, should be via Oxford HR. To apply for this post, click on the “Apply” button on the job advert page, complete our online application form, and submit your CV and cover letter.
Please provide a CV and cover letter in two different documents, which should be prepared before applying as they will be considered in the application process. The cover letter should be no more than two pages long and explain why you are interested in this post and how your skills and experience make you a good fit.
The document should be saved in PDF in the following format: Your First Name-Your Last Name-Document Name-Date (mmyy) e.g., Pat-Jones-CV-042023-CFTC or Pat-Jones-CoverLetter-042023-CFTC.