Digital Marketing Manager (Paternity Leave Cover)

Summary

Drives the implementation the organization’s digital communications plan, supporting Right To Play’s 22 National and Country Offices in their digital marketing efforts, liaising with vendors and partners, and contributing to the HQ Communications Plan

Description

Organization:                                   Right To Play International

Department/Division:                   Marketing and Communications

Work Location:                               Canada or UK

Work Arrangement:                      A combination of in-office and remote-working in accordance with Right To Play’s work arrangement and the operational needs of the department. Possibility of remote-working pending management approval.

Authorized to Work in:                 Canada or UK (eligible to work legally without requiring sponsorship or work permit)

Target Hiring Range:              CAD 74,000 – 78,000 / GBP 42,000 – 46,000 per annum (dependent on successful candidate’s work location)

Target Start Date:                          Early-February 2023

Contract Duration:                       Full-time, 7-month contract role from early-February 2023 to mid-September 2023

Closing Date:                        January 4, 2023­­

BACKGROUND:

Right To Play is a global organisation that protects, educates and empowers children to rise above adversity using play. By harnessing play, one of the most powerful and fundamental forces in a child’s life, we helped 1.52 million children last year to stay in school and out of work, to prevent life-threatening diseases like HIV and malaria and to stay safe from exploitation and abuse. We are the only global development organization focused exclusively on using play to transform the lives of children and youth impacted by poverty, war, disease and inequality.

Established in 2000, Right To Play is headquartered in Toronto, Canada and has operations in 22 countries across North America, Europe, the Middle East, Africa, and Asia.

With a shared passion for our mission, our Culture Code guides how we act and interact based on five core pillars:

• Accept Everyone – Be intentional about inclusion
• Make Things Happen – Seek opportunities to lead and innovate
• Display Courage – Act with integrity
• Demonstrate Care – Look after yourself and one another
• Be Playful – Have fun at work

Please visit our website to learn more about who we are and what we do, and watch this video to find out about the five pillars of our Culture Code.

JOB SUMMARY:

An exciting opportunity to grow your career and work with an amazing Global Communications Team within an organization that is committed to protecting, education, and empowering children to rise above adversity through the power of play.  

Reporting to the Vice President, Marketing and Communications, the Digital Marketing Manager drives the implementation the organization’s digital communications plan, supporting Right To Play’s 22 National and Country Offices in their digital marketing efforts, liaising with vendors and partners, and contributing to the HQ Communications Plan. You will have the opportunity to work with a team of international colleagues to help Right To Play acquire, engage, and delight supporters. 

Specifically, you will be responsible for the overall management and functioning of the Right To Play website and its seven domains, as well as the relationship with our web agency; digital content creation; paid campaign management; managing Meta Advertising, AdWords, SEO; oversight of Right To Play social media accounts; and liaising with Right To Plays IT and fundraising CRM leads.  

You will manage and mentor a Digital Marketing Coordinator.

Meetings outside regular office hours may be required on occasion due to time difference.

________________________________________________________________________

PRIMARY RESPONSIBILITIES:

Job Responsibility #1: Campaign Management (40% of Time):

• Provide strategic, creative and tactical support for organic campaigns, attempting to reach new supporters while developing deeper connections with current ones
• Adapt and amplify these efforts through paid campaigns, including ads on Meta platforms, Google AdWords, etc.
• Support National Offices with their paid campaigns, offering strategic advice, sharing best practices, and helping with performance analysis

_________________________________________________________________________

Job Responsibility #2: Digital Platform Management (30% of Time):

• Maintain Right To Play’s website with updated content, brand information, and tools to increase email acquisition and drive donations
• Alongside the Digital Marketing Coordinator, build Right To Play’s social media presence and engagement, including by driving traffic to the website
• Continue the implementation of existing SEO strategies to bring prospective supporters to the website through search
• Provide strategic support for National Offices in their social media, website, and email efforts

___________________________________________________________________________

Job Responsibility #3: Team and Partners Management (15% of Time):

• Work with the Digital Marketing Coordinator to build digital marketing skills and competencies, and develop knowledge within the organization
• Lead relationships with and assign priorities to existing partners offering digital marketing expertise, including web development agency, SEO experts, advertising partners, etc. 

______________________________________________________________________________

Job Responsibility #4: Data Analysis (10% of Time):

• Work with Digital Marketing Coordinator to analyze performance based on KPIs and other collected data
• Draw conclusions, presentations, and actionable recommendations based on data across digital channels

___________________________________________________________________________

Job Responsibility #5: Other Duties as Assigned (5% of Time)

____________________________________________________________________________

MINIMUM QUALIFICATIONS (Must have):

EDUCATION/TRAINING/CERTIFICATION:

• Post-secondary education with a degree or diploma in marketing, business, or communications

EXPERIENCE:

• 7 years’ experience with digital marketing and social media management
• Managing, maintaining and troubleshooting with a CMS, ensuring a website is functioning as-intended and bug-free
• Managing direct reports 
• Managing and leading external partners, such as web developers
• SEO/SEM strategy implementation 
• Creating and disseminating compelling digital campaign content, particularly for web and social
• Online advertising platforms (e.g. Facebook Ads Manager and Google AdWords) 
• Email marketing and lead generation
• Google Analytics, Facebook Insights and other analytics software to identify audience insights, user behaviour and drive data-based decision-making
• Writing and editing for web, email, and social media

COMPETENCIES / PERSONAL ATTRIBUTES:

• A team player eager to learn and share with colleagues
• Able to manage competing priorities and deliver tasks and projects on spec and on time in a fast-paced environment
• Detail-oriented, with strong organizational skills 
• An energetic go-getter, motivated by challenges with a passion for problem-solving 
• Demonstrated ability to work within a cross-functional team and be adaptable, flexible and sensitive to cultural differences
• A natural teacher with excellent interpersonal relationship skills who enjoys supporting colleagues to achieve their goals
• A strong relationship manager, able to lead and delegate
• A clear and confident oral and written communicator

KNOWLEDGE/SKILLS:

• Detailed knowledge of website CMS and functionality – must be able to work with and lead web developers on bug fixes and small changes, but also larger projects and decisions with wider implications (ex: improvements to SEO features that align with the organizational SEO Strategy)
• Understanding of UI/UX best practices and a commitment for improving user experiences 
• Understanding and comfort with quantitative analysis and able to draw conclusions and offer recommendations from raw data 

LANGUAGES:    

• Fluency in spoken and written English

DESIRED QUALIFICATIONS (An Asset):

• Experience working at a not-for-profit 
• Experience with the following software (or similar):
  • Wagtail CMS 
  • Python coding framework 
  • Sprout Social and/or Hootsuite  
  • Hotjar or website behaviour analytics tools  
  • Mailchimp or other email marketing services  
• Experience in an international organization, working with/supporting different offices/chapters 
• Proficiency in Dutch, French, German or Norwegian

WHAT YOU’LL GET:

The opportunity to work with a passionate, innovative and collaborative team where you have the ability to make things happen. You will gain experience working for a Great Place to Work® Canada Certified and globally recognized organization with a healthy culture premised on our Culture Code (accept everyone, make things happen, display courage, demonstrate care and be playful). In addition, we offer a competitive salary and benefits package including flexible work policy (e.g. work from home and flex hours), 5 Personal Learning and Development Days per year and summer/winter hours. 

EMPLOYEE VACCINE POLICY:

To protect the health and safety of our employees and the communities we serve, Right To Play requires all employees and volunteers based in Canada to be fully vaccinated against COVID-19. The successful candidate will be required to provide proof of vaccination against COVID-19 as a condition of employment.

ACCOMMODATION:

Should you require any form of accommodation during the recruitment process, kindly contact the People & Culture team by email at [email protected]

To learn more about who we are and what we do, please visit our website at www.righttoplay.com.

---

Comment postuler:

If you are interested in applying for this position, please submit your resume and cover letter in English via the application link.

Application Link: https://righttoplay.hiringplatform.ca/103377-digital-marketing-manager-paternity-leave-cover/400400-application-form/en

While we thank all applicants for their interest, only those selected for interviews will be contacted. Shortlisting of applications will begin immediately and interviews will be held in January 2023.

Right To Play provides equal employment opportunities to employees regardless of their gender, race, religion, age, disability, sexual orientation or marital status. As such, we encourage groups who have been historically disadvantaged with respect to employment to apply for positions at Right To Play. We offer a family-friendly environment that allows for flexible work arrangements in order to support staff diversity and ensure a healthy work-life balance.

We are a child-centered organization. Our recruitment and selection procedures reflect our commitment to the safety and protection of children in our programs. The successful candidate will be required to provide a satisfactory Vulnerable Sector Screening or equivalent criminal check as a condition of employment.