Manager, Marketing & Communications

ABOUT CUSO INTERNATIONAL

Cuso International is an international cooperation and development organization that works to create economic and social opportunities for marginalized groups. Together with our partners, we are focused on efforts to advance gender equality and social inclusion, improve economic resilience, and deliver progress on climate action. We believe that by sharing skills, we can build better futures. Cuso presently supports programs implemented in Africa, Canada, Latin America and the Caribbean (LAC). Find out more at www.cusointernational.org.

ABOUT THE ROLE

Cuso International’s Engagement team carries the critical responsibilities of fundraising, communications and marketing. Together we share compelling stories and updates about our projects to raise awareness around our initiatives, engage our volunteers through recruitment and remaining connected with alumni while also raising funds through our generous donors from all across Canada. How we engage our audiences is ever-changing and it is not easy to be heard in today’s information overload world. Our team is dedicated to innovative strategies that embrace calculated risks to ensure our messages are heard, understood and create meaningful impact.

The Marketing & Communications (MarCom) Manager is an exciting and dynamic new role within Cuso International. Working closely with the Director of Engagement, this person will manage a small but dynamic team responsible for developing and executing comprehensive MarCom strategies to enhance our visibility, engage our diverse audience, and promote our programs and initiatives. This role requires fluency in French and English, experience in and a passion for fundraising as well as innovative creative and storytelling skills.

KEY RESPONSIBILITIES 

• Develop and implement digital marketing and brand campaigns that align with our mission, values and goals.
• Strong, innovative & inclusive management skills
• Collaborate with other in-country departments to establish tools and processes that facilitate quality content generation and sharing of innovation.
• Build a close working relationship with our country offices to ensure collaboration, consistent messaging and branding across all communications/platforms and the sharing of collateral.
• Liaise closely with our fundraising team to support their strategy and objectives.
• Create, design, edit and review marketing materials, including brochures, newsletters, annual reports, social media graphics, and digital ads, ensuring high-quality, captivating visual content.
• Oversee digital marketing efforts, including website management, SEO, SEM, and social media in both languages.
• Coordinate and execute events, including fundraisers, community outreach programs, and awareness campaigns.
• Develop, articulate, and execute comprehensive email marketing strategies, including campaign planning, content creation, campaign scheduling, segmentation, A/B testing, and performance analysis, to enhance user engagement and drive conversions.
• Utilize data analytics tools to measure and analyze the performance of marketing activities. Prepare regular reports for management, highlighting key performance indicators and areas for improvement.
• Write, edit and or translate content for various marketing materials and platforms, maintaining a consistent and appropriate tone for each audience.
• Build and maintain relationships with media outlets, community partners, and stakeholders to enhance our outreach efforts.
• Stay current with marketing trends, tools, and best practices, incorporating innovative approaches into our strategies.

POSITION REQUIREMENTS

• Bachelor’s degree in marketing, communications, graphic design, or a related field or the equivalent in working experience.
• Minimum of 3-5 years of experience in marketing, preferably within the nonprofit sector.
• Fluency in French and English, with excellent written and verbal communication skills in both languages.
• Knowledge/experience of fundraising and donor relations.
• Proficiency in graphic design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, Canva).
• Strong understanding of digital marketing, including social media, email marketing, SEM and SEO.
• Proven ability to develop and implement successful marketing campaigns.
• Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Good understanding of web design and UX principles
• Experience monitoring and evaluating digital analytics
• Creative thinker with a keen eye for detail and aesthetics.
• Strong interpersonal skills and the ability to work collaboratively with a diverse team.
• Passion for international development and Cuso International’s mission with a commitment to making a positive impact.
• Prior experience working with CRM (Customer Relationship Management) tools e.g., Raisers Edge and Luminate Online & CMS (Content Management Systems), as well as WordPress or Web Content Management Systems, daily.
• Extremely comfortable/knowledgeable in executing email marketing using an email marketing tool and must have knowledge of using HTML.

Comment postuler:

Cuso International is committed to creating and fostering an inclusive culture. We strive to actively celebrate diversity, advance our equitable practices, and drive greater inclusion. We offer a comprehensive employee benefits package and insurance, generous days of paid time off, including vacation and sick days, and more.

Submit your application by September 01, 2025, at 11:59 PM (EST). Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience and bilingual capabilities, and/or a portfolio showcasing their graphic design. Please note that a confirmation email will be generated once you submit your application, but it may be directed to your spam or junk folders of your email inbox. Note that only candidates selected for interviews will be contacted.

Cuso International is committed to the integrity of our volunteers, interns, staff, managers, board members and subcontractors in preventing sexual violence in the way we operate. This is done through a defined framework, code of conduct, values and guiding principles, as well as Cooperation Canada’s Leaders’ Pledge.

Cuso International is an equal opportunity employer and encourage applications from all qualified applicants. Accommodations will be provided at any stages of the hiring process upon request. Thank you for your interest in Cuso International.

Apply here!